Joseph S. Rizzello


Mr. Rizzello brings substantial industry experience and expertise to the rapidly-growing NewSquare Capital organization. He is instrumental in helping to build the RIA (Registered Investment Advisor) into a major investment management firm. He is recognized as an industry innovator and was prominent in the lead-up to the creation of exchange-traded funds (ETFs), a security type that is experiencing explosive growth today.

As NewSquare Capital’s Chairman, Mr. Rizzello caps a distinguished 40-year-plus career in financial services, including senior positions with top-tier organizations that include: CEO of the National Stock Exchange; co-founder of The Mind Capital Group, Philadelphia; President of Pershing Trading Company, Jersey City; a Principal in charge of Vanguard Brokerage Services, Malvern Pa; and Executive Vice President of the Philadelphia Stock Exchange.

He has been a board member of various financial industry associations and educational institutions, providing expert counsel, lectures, and thought leadership to many organizations around the world. He is highly regarded in the financial services industry as an authority on ETF’s, a senior advisor on market structure, marketing expert, new product innovator, and speaker/lecturer at numerous universities, and industry and trade events.