Joseph V. Naselli, Sr.

Co-Founder | CREATIVE

Joseph V. Naselli, Sr. is a co-founder of CREATIVE. He started his career in sales working for IBM. In 1975, he realized that the vast changes taking place in the financial services market presented an opportunity that called for new approaches to the industry. His enthusiasm and experience led him to embrace this opportunity by starting CREATIVE. Through his leadership, CREATIVE emerged as one of the top agencies in the nation, becoming a regular recipient of industry awards for client and agent retention, overall service and dedication to the market. His accomplishments were honored with many of the industry’s top awards, including master agency and national management awards.

In addition to founding CREATIVE, Mr. Naselli has been instrumental in conceiving and implementing a number of leading-edge programs for the firm. His mentorship program has been nationally recognized as a model for delivering superior client service and creating career pathways for professionals. Likewise, CREATIVE targeted marketing programs have been hailed as a vital example of how service providers can strategically partner with clients.

Mr. Naselli is routinely tapped to speak before audiences of business owners, industry peers and the general public.

Mr. Naselli lives in Newtown Square with his wife and has three children and eleven grandchildren. His civic activities include the Special Olympics, the Variety Club and Cornerstone.