2019 Q2 Commentary: Notes from the NewSquare Community

Full Market Cycle Returns: The Best Way to Achieve Your Goals

The typical marketing brochure from an investment manager cites
performance over the usual timeframes: one, three, and five years.
Quarterly reports often detail 90-day results. Pull up market data
online, and you’ll usually get just that day’s ups and downs. You
can click your way to a month, year-to-date, or even multiple years,
but how often do you find performance data for a full market cycle?
Almost never. That’s a problem, because how an investment
behaves over a full market cycle is the most important way to
measure it.

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